Tanya De Grunwald

Inquirer
DISC Type : dc

Founder and CEO at This Is Working

London, England, United Kingdom

Overview

Tanya de Grunwald is a journalist, author, and podcaster investigating UK workplace culture. As host of the "This Isnt Working" podcast and founder of the "This is Working" network, she challenges prevailing DEI and HR practices, advocating for open debate. She is a Durham University graduate.

She was named one of HR Magazines Most Influential Thinkers in 2023, despite being a prominent critic of the industry.

Personality Overview

Upfront

Demanding

Judgemental

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Rethinking DEI
Through her podcast and writing, she critically examines the failures and unintended consequences of corporate Diversity, Equity, and Inclusion initiatives, questioning their business case.
Workplace Free Speech
A core theme of her current work, she advocates for restoring open debate and ending groupthink within organizations, collaborating with groups like The Free Speech Union.
Graduate Career Rights
Founded "Graduate Fog" in 2010 to campaign against unpaid internships and advocate for fair pay, famously naming and shaming powerful figures and organizations.

Media Appearances

Tanya has no verified media appearances

Work History

10-2025
Founder and CEO at This Is Working
4-2024
Podcaster at This Isn't Working
3-2010
Founder & CEO at Graduate Fog
3-2018 - 12-2024
Founder & CEO at Good + Fair Employers Club
8-2012 - 12-2013
Head of Content at plotr

Education

1997 - 2000
2:1 from Durham University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at This Is Working
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tanya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tanya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tanya

Personality Compatibility


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