Tanya Knaide

Enigma
DISC Type : dic

Sales Manager - Artel Portfolio at Nova Biomedical

Westbrook, Maine, United States

Overview

Tanya is a customer-focused Sales Manager at Nova Biomedical, specializing in the Artel Portfolio. With a background in product management and chemistry, she excels in leading technical sales and new product development projects.

She enjoys uncovering customer needs and developing innovative solutions, leading cross-functional teams in R&D, engineering, and marketing.

Notably, Tanya holds multiple patents related to quantitative dual-dye photometric methods for determining dilution impact.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Liquid Handling Accuracy
Authored a publication on the effect of liquid-handling accuracy on assay performance, highlighting its critical role in assay optimization.
Product Development
Experienced at leading new product development and launch campaigns, ensuring customer needs are central to the process.
Sales Management
Leads a team of account managers and consultants, setting sales targets, defining incentive plans, and driving B2B sales.

Media Appearances

Tanya has no verified media appearances

Work History

10-2025
Sales Manager - Artel Portfolio at Nova Biomedical
2-2025 - 10-2025
Artel Sales Manager - Bio at Advanced Instruments, LLC
1-2023 - 10-2025
Northeast Account Manager at Advanced Instruments, LLC
7-2020 - 1-2023
Sales Manager at Artel
1-2017 - 7-2020
Account Manager at Artel

Education

1998 - 2002
BA from University of Southern Maine

More Information

Social Presence :

Prographics :

Exp : 23 Location : Westbrook, Maine, United States Job Level : Middle Designation : Sales Manager - Artel Portfolio at Nova Biomedical
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tanya

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tanya take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tanya

Personality Compatibility


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