Tanya McNabb

Questioner
DISC Type : c

Vice President Communications at Cardinal Financial Company, Limited Partnership

Charlotte Metro, United States

Overview

Tanya has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Tanya has no verified topics they care about

Media Appearances

Tanya has no verified media appearances

Work History

10-2024
Vice President Communications at Cardinal Financial Company, Limited Partnership
12-2022 - 10-2024
Senior Director of Communications at Hayward Holdings, Inc.
10-2021 - 11-2022
Director of Communications at Hayward Holdings, Inc.
3-2018 - 9-2021
Head of Communications, Americas at Continental
8-2010 - 9-2021
Senior Communications Manager at Continental

Education

2008 - 2009
MSc from Manchester Metropolitan University
2007 - 2009
MA from University of North Carolina at Charlotte

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charlotte Metro, United States Job Level : Senior Designation : Vice President Communications at Cardinal Financial Company, Limited Partnership
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tanya take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tanya

Personality Compatibility


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