Tanya Renicker-Dulaney

Questioner
DISC Type : c

Senior Director of Media Buying and Client Management at Medium Buying

Columbus, Ohio, United States

Overview

Tanya has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Tanya has no verified topics they care about

Media Appearances

Tanya has no verified media appearances

Work History

5-2025
Senior Director of Media Buying and Client Management at Medium Buying
1-2023 - 5-2025
Director of Media Buying and Client Management | Office Director at Medium Buying
3-2016 - 1-2023
Senior Media Buyer and Office Director at Medium Buying at Medium Buying
10-2013 - 1-2016
Campaign Manager at Citizens for Turner
12-2011 - 7-2013
Senior Project Manager at Majority Strategies

Education

2007 - 2010
Bachelor of Science (BS) from Ohio University
2005 - 2007
PSEO from Kent State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Columbus, Ohio, United States Job Level : Senior Designation : Senior Director of Media Buying and Client Management at Medium Buying
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tanya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tanya

Personality Compatibility


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