Tanya S.

Energizer
DISC Type : I

Director of Product Engineering at Ontra

San Francisco, California, United States

Overview

Tanya is a Director of Product Engineering with a background leading teams at companies like Reforge and Twitter. Her experience covers growth, user experience, consumer privacy, and data insights. A graduate of San Francisco State University, she focuses on developing roadmaps and creating career ladders to foster talent.

Colleagues describe her as a rare individual who is good at understanding technology, business problems, and motivating teams to execute.

While at Twitter, Tanya taught modules for the required Engineering Management Development course and facilitated leadership workshops.

Personality Overview

Relationship Oriented

Believer

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Engineering Leadership
Has led multiple high-performing teams across revenue and consumer organizations at companies like Twitter, Reforge, and Patreon.
Team Development
Created career ladders for engineers and managers at Reforge and taught internal development courses for new engineering managers at Twitter.
Trust & Safety
Shows a strong interest in this area by promoting workshops on threat modeling and publicly supporting engineers specializing in Trust & Safety.

Media Appearances

Tanya has no verified media appearances

Work History

11-2025
Director of Product Engineering at Ontra
11-2024 - 12-2025
Sr. Engineering Manager at Strava
10-2023 - 11-2024
Sr. Engineering Manager at Patreon
4-2022 - 10-2023
Director Of Engineering at Reforge
6-2015 - 4-2022
Sr. Engineering Manager at Twitter

Education

2002 - 2006
BS from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director of Product Engineering at Ontra
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tanya

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tanya take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tanya

Personality Compatibility


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