Tapan Chaturvedi

Wildcard
DISC Type : sci

Leader - Channels & SMB, India & South Asia | Digital Media Business at Adobe

Bengaluru, Karnataka, India

Overview

Tapan Chaturvedi is a sales leader with over two decades of experience driving growth for market leaders like Adobe, Microsoft, and Oracle. He specializes in sales management, GTM planning, and building partner channels across India and South Asia. He holds business strategy and financial acumen certifications from INSEAD.

During his time at Microsoft, he successfully grew new business by 57% across two fiscal years as a Regional Sales Director.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Partner Ecosystems
His career at Adobe and Microsoft has centered on building and managing partner channels to expand market coverage and drive sales growth in South Asia.
SMB Market Expansion
In his current role, he leads Adobe's go-to-market strategies and business growth for the Small and Medium Business segment in India and South Asia.
Digital Transformation
His work with Adobe's digital media and Microsoft's cloud solutions places him at the forefront of helping businesses adopt new technologies.

Media Appearances

Tapan has no verified media appearances

Work History

2-2019
Leader - Channels & SMB, India & South Asia | Digital Media Business at Adobe
2-2018 - 1-2019
VP – Sales & Business Development at WittyParrot
1-2016 - 9-2017
Regional Sales Director at Microsoft
Director - Distribution & VAD Alliances at Microsoft
National Partner Manager - Solutions at Microsoft

Education

PGDBM from MBA - IISW&BM, Calcutta
B. Sc from University of Calcutta

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Leader - Channels & SMB, India & South Asia | Digital Media Business at Adobe
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Insights For Selling To Tapan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tapan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tapan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tapan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tapan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tapan

Personality Compatibility


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