Tara Calambakkam

Observer
DISC Type : ic

Director of Public Relations at Zeta Tau Alpha Fraternity

Greater Orlando, United States

Overview

Tara is a marketing student at Florida State University with a minor in Retail Operations. She is gaining practical experience in public relations and social media management through leadership roles in the Zeta Tau Alpha fraternity. Her skills are further enhanced by certifications in Digital and Social Media Marketing.

Outside of her studies, Tara is passionate about youth mentorship, dedicating four years as a volunteer for HOBY Youth Leadership. She is also actively involved in philanthropy, supporting breast cancer education and awareness through her sororitys events. Her personal interests lie in the fashion and beauty industries.

Interesting fact: Tara has shown a long-term commitment to community service by returning to volunteer at the same youth leadership seminar for four consecutive years.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Storytelling
Expresses a strong passion for brand storytelling and finding ways for brands to connect meaningfully with people.
Social Media Content
Gained hands-on experience helping create and oversee content for platforms like TikTok and Instagram in a leadership role at her sorority.
Youth Leadership
Demonstrates a deep commitment to mentoring by volunteering for four straight years at the HOBY Youth Leadership seminar.

Media Appearances

Tara has no verified media appearances

Work History

12-2025
Director of Public Relations at Zeta Tau Alpha Fraternity
8-2025 - 10-2025
Race Course Head at Zeta Tau Alpha Fraternity
8-2025 - 12-2025
Productions Director Assistant at Strike Magazine
5-2025 - 8-2025
Marketing Intern at EPIC Engineering & Consulting Group, LLC
12-2024 - 1-2026
Assistant VP of Communication at Zeta Tau Alpha Fraternity

Education

8-2023 - 5-2027
Education details unavailable from Florida State University
5-2020 - 4-2023
Dual Enrolled from Seminole State College of Florida

More Information

Social Presence :

Prographics :

Exp : 1 Location : Greater Orlando, United States Job Level : Mid-senior Designation : Director of Public Relations at Zeta Tau Alpha Fraternity
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Tara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tara take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Tara

Personality Compatibility


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