Tara Engstrom

Visionary
DISC Type : Ds

Marketing Director at Mechanical Resource Group

Nashville, Tennessee, United States

Overview

Tara Engstrom is an accomplished marketing director known for driving revenue growth and market share expansion for B2B and B2C brands. Colleagues describe her as passionate, driven, and detail-oriented. She holds a Bachelor of Arts from St. Ambrose University and a certification from the Leadership Academy.

Her educational background includes dual Bachelor of Arts degrees in Sports Management and Corporate Fitness, suggesting a long-standing interest in athletics and wellness. This foundation combines a strategic business mindset with a focus on health and performance, which may inform her leadership style.

She once served as a Business Director for a fellowship, where she led a new building expansion project, successfully managing the budget and incorporating a satellite location.

Personality Overview

Big Vision Person

Early Adopter

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Growth Strategies
Her career focus is on developing and implementing marketing initiatives to increase brand recognition and achieve market share expansion for high-profile businesses.
Team Leadership & Hiring
Described as a proven team leader, her recent focus includes actively hiring and building out the marketing team in her new role at Mechanical Resource Group.
Integrated Marketing
She has extensive experience orchestrating integrated marketing programs, harnessing digital channels like email, social media, and content marketing to drive customer acquisition and retention.

Media Appearances

Tara has no verified media appearances

Work History

11-2024
Marketing Director at Mechanical Resource Group
3-2022 - 11-2024
Sr. Director of Marketing at Southern Orthodontic Partners
2-2019 - 3-2022
Sr. Integrated Marketing Manager at National General Insurance
7-2017 - 1-2019
Marketing Manager at LKQ Corporation
3-2013 - 6-2017
Business Director at The Bridge Fellowship

Education

1995 - 1998
Bachelor of Arts - BA from St. Ambrose University
1995 - 1998
Bachelor of Arts - BA from St. Ambrose University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Nashville, Tennessee, United States Job Level : Mid-senior Designation : Marketing Director at Mechanical Resource Group
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tara

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tara take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tara

Personality Compatibility


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