Tara Mason

Energizer
DISC Type : I

Global VP, Head of Brand Marketing at Condé Nast

New York, New York, United States

Overview

Tara has no verified overview

Personality Overview

Informal

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are friendly, approachable and love to make new connections.

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

4-2023
Global VP, Head of Brand Marketing at Condé Nast
9-2021 - 5-2023
Global VP, CNX Portfolio at Condé Nast
4-2020 - 9-2021
Global VP, Travel Marketing @ Condé Nast at Condé Nast
8-2011 - 10-2014
Integrated Marketing Manager at Us Weekly
8-2010 - 8-2011
Integrated Marketing Assistant at Us Weekly

Education

2005 - 2009
BS from Ohio University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York, New York, United States Job Level : Senior Designation : Global VP, Head of Brand Marketing at Condé Nast
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tara

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tara take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Tara

Personality Compatibility


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