Tara McCommons

Commander
DISC Type : D

Enterprise Business Development Manager at Stay22

Wake Forest, North Carolina, United States

Overview

Tara McCommons is a results-driven marketing executive with over two decades of experience in performance marketing and global partnerships, currently driving enterprise business development at Stay22. People who have worked with her describe her as having integrity, drive, and passion, highlighting her collaborative nature. She holds a Bachelor of Science from the University of North Carolina Wilmington.

Outside of her direct professional roles, Tara is deeply engaged in the performance marketing industry. She is a frequent speaker at conferences like Affiliate Summit and has served multiple terms on the Board of Directors for the Performance Marketing Association, showing a clear passion for the industrys advancement.

She was recognized as one of the Top 50 Industry Players in 2020 by PerformanceIN for her significant contributions to the field.

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond better to strong and respectful interactions.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Publisher Monetization
Her current role at Stay22 focuses on helping media publishers convert reader intent into new revenue, a topic she frequently posts about for industry events.
Affiliate Relationships
With a 20-year career in the field, she emphasizes the importance of humanizing affiliate programs, stating that success is rooted in personal connections and engagement.
AI-Powered Partnerships
She is motivated by the power of content creator and AI technology partnerships to fuel performance-driven growth for media publishers and e-commerce retailers.

Media Appearances

Tara has no verified media appearances

Work History

10-2025
Enterprise Business Development Manager at Stay22
7-2013 - 4-2025
Vice President of Sales and Marketing at LinkConnector
3-2010 - 7-2013
Director of Sales & Affiliate Relations at LinkConnector
10-2004 - 3-2010
Director of Sales at LinkConnector
2-2000
Inside Sales Representative at Interlan Technologies

Education

1989 - 1993
Bachelor of Science from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 25 Location : Wake Forest, North Carolina, United States Job Level : Middle Designation : Enterprise Business Development Manager at Stay22
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tara

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tara take some risk or not?

  • The risks don’t matter much to them.

You And Tara

Personality Compatibility


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