Tarja Sara

Inquirer
DISC Type : cd

Chief Officer, People | Communications | CR | Culture | Marketing @OPPirkanmaa at OP Financial Group

Tampere, Pirkanmaa, Finland

Overview

Tarja Sara is the Chief Officer at OP Pirkanmaa, leading the people, communications, corporate responsibility, culture, and marketing functions. An EMBA graduate from Tampere University, her experience spans the finance, manufacturing, and telecom sectors, with a focus on ESG and agile corporate culture. Colleagues have described her as adaptable, flexible, and a quick learner.

Tarja is passionate about the economic success of the Tampere region, publicly celebrating the growth of local companies. She actively champions corporate social responsibility, particularly through initiatives that create employment opportunities for young people in her community.

Unique fact: She has a distinct passion for applying lean and agile principles, typically used in manufacturing, to the development of corporate culture.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Agile Culture
Her profile explicitly states a passion for "lean and agile corporate culture development" to support company, client, and employee success.
Regional Growth
Actively celebrates the international growth stories of Tampere-based companies like Framery and Unikie in her public posts.
Corporate Responsibility
Her role officially includes CR, and she actively promotes ESG initiatives, such as OP's summer job program for young people.

Media Appearances

Tarja has no verified media appearances

Work History

1-2020
Chief Officer, People | Communications | CR | Culture | Marketing @OPPirkanmaa at OP Financial Group
8-2017 - 1-2020
Marketing and Communications Manager at OP Financial Group
4-2015 - 8-2017
Communications Manager at Ovako, Finland
1-2009 - 3-2010
Plant Communications Manager, BP World Wide, at Pilkington Automotive Finland Oy
1-2007 - 3-2015
Communications and L&D, Manager at Pilkington Automotive Finland Oy

Education

11-2021 - 6-2024
Executive MBA from Tampere University of Applied Sciences
1994 - 2000
Master's degree from University of Tampere 1925-2018

More Information

Social Presence :

Prographics :

Exp : N/A Location : Tampere, Pirkanmaa, Finland Job Level : N/A Designation : Chief Officer, People | Communications | CR | Culture | Marketing @OPPirkanmaa at OP Financial Group
URL has been copied!

Insights For Selling To Tarja

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tarja is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Tarja

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Tarja move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tarja take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Tarja

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.