Tarryn Candice

Examiner
DISC Type : sc

Founder & Creative Director at Elevated Luxury Studio (E.L.S)

Sydney, New South Wales, Australia

Overview

Tarryn Candice is the Founder and Creative Director of the fashion brand Elevated Luxury Studio (E. L. S). She leverages a unique background with over a decade of experience as a lawyer in South Africa and Australia, specializing in employment relations and people strategy. She holds a Bachelor of Laws from the University of Pretoria and studied Human Resources at the University of Cape Town.

Outside of her brand, Tarryn is a thoughtful writer on her Substack, where she explores the philosophy of design, the meaning of luxury, and critiques the modern fashion industrys focus on speed over craftsmanship. Her background includes studies in Psychology and German, reflecting a diverse range of interests that inform her creative and business principles.

After a decade-long legal career, she pivoted to fashion and spent ten months meticulously sourcing fabrics before launching her brand.

Personality Overview

Process Oriented

Late Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Thoughtful Luxury
Writes extensively on her Substack about craftsmanship, longevity, and intentional design, questioning the modern definition of luxury.
Ethical Sourcing
Emphasizes the importance of quality materials, having spent ten months finding the right fabrics that met her brand's high standards.
Purposeful Brand-Building
Focuses on building her brand with long-term principles and non-negotiables, aiming for lasting value rather than fleeting trends.

Media Appearances

Tarryn has no verified media appearances

Work History

2025
Founder & Creative Director at Elevated Luxury Studio (E.L.S)
2015 - 2025
Lawyer at South Africa & Australia
2014 - 2015
Fashion Buyer at C&A

Education

1-2018 - 12-2018
Human Resources Management and Services from University of Cape Town
2015 - 2016
Bachelor of Laws - LLB from University of Pretoria

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Founder & Creative Director at Elevated Luxury Studio (E.L.S)
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Insights For Selling To Tarryn

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tarryn is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tarryn

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tarryn move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Tarryn take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Tarryn

Personality Compatibility


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