Tarun Bhasin

Examiner
DISC Type : sc

Chief Executive Officer at Culinary Brands

India

Overview

Tarun Bhasin is a seasoned leader in the quick service restaurant industry with over 25 years of experience scaling major brands like Dunkin Donuts and Keventers. As CEO of Culinary Brands, he is driving Subway Indias rapid expansion, focusing on market penetration and customer-centric innovation. He is a graduate of the London Business Schools Senior Executive Program.

Outside of his executive roles, Tarun shows a deep interest in the principles of leadership and accountability. He has authored articles on conflict management and personal development, exploring the importance of ethics, communication, and self-awareness in professional life.

Under his leadership, Subway India has been opening an average of two new outlets every week, recently marking a historic milestone with its 1000th store.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

QSR Market Expansion
He is aggressively expanding Subway's footprint in India, aiming to penetrate Tier 2 and Tier 3 cities and more than double the number of stores.
Menu Innovation
He focuses on adapting menus to regional tastes and has introduced new offerings like 'Hot and Cheesy Signature Subs' to cater to evolving Indian palates.
Customer Experience
He emphasizes a commitment to delivering freshness, quality, and convenience, using partnerships like Swiggy Bolt to enhance delivery speed and customer satisfaction.

Media Appearances

Commenting on the milestone, Tarun Bhasin, CEO of Culinary Brands. Featured in Instagram

See Now

Work History

5-2024
Chief Executive Officer at Culinary Brands
8-2021 - 5-2024
Chief Executive Officer at AVENUE FOOD PLAZA PRIVATE LIMITED , subsidiary of avenue supermarts ltd ( brand Dmart )
2-2020 - 4-2021
COO at DP Eurasia NV
7-2018 - 2-2020
CEO at Keventers
4-2016 - 2-2018
President and CBO at Dunkin Donuts

Education

1989 - 1991
Education details unavailable from institute of hotel management,pusa
2015 - 2015
Senior executive program from London Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : India Job Level : Leadership Designation : Chief Executive Officer at Culinary Brands
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Insights For Selling To Tarun

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tarun is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tarun

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tarun move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tarun take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tarun

Personality Compatibility


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