Tasneem Ali

Examiner
DISC Type : cs

Chief Creative Officer at FutureBrand India

Mumbai, Maharashtra, India

Overview

Tasneem Ali is the Chief Creative Officer at FutureBrand India, bringing over 25 years of experience in advertising, branding, and design. A graduate of St. Xaviers College, Mumbai, she has led award-winning campaigns and major brand transformations for clients in aviation, hospitality, and healthcare.

Outside of her corporate work, Tasneem is deeply committed to social causes. She has a long-standing association with the NGO Aangan, where she serves on the governing and advisory boards, reflecting her belief in using communication to protect children and drive social change.

She is the creative force behind the branding for two of Indias most noteworthy airlines: Vistara and the reimagined Air India.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Aviation Branding
Led the high-profile brand creation for Vistara Airlines and the recent, widely publicized brand relaunch of Air India.
Authentic Indian Design
Emphasizes creating designs that are "authentically and identifiably Indian" but presented in a contemporary, world-class manner, a key philosophy in her recent work.
Child Protection
Has a long-standing commitment to the NGO Aangan, which works to protect children from harm, serving on both its governing and advisory boards.

Media Appearances

Tasneem has no verified media appearances

Work History

1-2022
Chief Creative Officer at FutureBrand India
4-2015 - 1-2024
Executive Director at MullenLowe Lintas Group
5-2012 - 12-2014
Regional Director at Brand Union
1997 - 2012
Creative Director at Lowe Lintas

Education

6-1991 - 6-1994
Bachelor of Arts - BA from St. Xavier's College, Mumbai
Education details unavailable from The Bombay International School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Creative Officer at FutureBrand India
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Insights For Selling To Tasneem

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tasneem is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Tasneem

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Tasneem move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Tasneem take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Tasneem

Personality Compatibility


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