Sriparna is an experienced brand marketer with expertise in brand strategy, content, and social media marketing. With a background managing 360° campaigns for companies like Zostel, she excels at deriving actionable consumer insights. Her colleagues describe her as creative, hardworking, and an excellent team player.
Outside of her core roles, Sriparna is passionate about the travel and hospitality industry, where she found her professional calling. She is a proponent of continuous learning and enjoys sharing her knowledge with her network through personal educational series on marketing concepts and career development.
She was selected for the 2024 cohort of #DigiPivot, an exclusive digital marketing upskilling program by Google, Unilever, and the Indian School of Business.
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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