Sriparna Das

Inspirer
DISC Type : di

Content Strategist at Misfits

Gurugram, Haryana, India

Overview

Sriparna is an experienced brand marketer with expertise in brand strategy, content, and social media marketing. With a background managing 360° campaigns for companies like Zostel, she excels at deriving actionable consumer insights. Her colleagues describe her as creative, hardworking, and an excellent team player.

Outside of her core roles, Sriparna is passionate about the travel and hospitality industry, where she found her professional calling. She is a proponent of continuous learning and enjoys sharing her knowledge with her network through personal educational series on marketing concepts and career development.

She was selected for the 2024 cohort of #DigiPivot, an exclusive digital marketing upskilling program by Google, Unilever, and the Indian School of Business.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Strategy
Her career is centered on building brands through paid and organic strategies, successfully managing communications for companies like Zostel and Misfits.
Social Media Marketing
Has extensive experience managing and growing the social media portfolios for multiple brands, focusing on driving both organic and inorganic growth through targeted campaigns.
Travel & Hospitality
States she found her calling in the travel sector, reinforced by her impactful marketing roles at Zostel, a prominent hospitality and travel company.

Media Appearances

Sriparna has no verified media appearances

Work History

2-2025
Content Strategist at Misfits
5-2023 - 9-2024
Assistant Manager Marketing Communications at Zostel
11-2021 - 4-2023
Social Media Manager at Zostel
6-2021 - 10-2021
Client Strategist at The BlueBeans
5-2020 - 9-2020
Account Executive at Ruder Finn

Education

4-2017 - 3-2019
Master's degree from The Delhi School of Communication (DSC)
2012 - 2014
Senior Secondary from Delhi Public School, Siliguri

More Information

Social Presence :

Prographics :

Exp : 6 Location : Gurugram, Haryana, India Job Level : Junior Designation : Content Strategist at Misfits
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Insights For Selling To Sriparna

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sriparna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sriparna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Sriparna move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sriparna take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sriparna

Personality Compatibility


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