Tasso Roumeliotis

Go-getter
DISC Type : d

CEO & Founder at Numa

San Francisco Bay Area, United States

Overview

Tasso Roumeliotis is the Founder and CEO of Numa, an AI company focused on the automotive industry which has raised $12M. He previously founded Location Labs, a mobile safety company acquired for $220M. He holds an MBA from Harvard Business School and is passionate about building meritocratic company cultures.

There is no publicly available information about his personal life or hobbies.

He sold his previous company, Location Labs, to AVG Technologies for $220 million in 2014.

Personality Overview

Self-Confident

Decisive

Fast-Paced

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI in Automotive
His current company, Numa, builds generative AI copilots to revolutionize customer operations for car dealerships, a topic he actively discusses.
Improving CSI
He believes the current dealership Customer Satisfaction Index (CSI) is "dangerously flawed" and is focused on building new ways to capture customer feedback.
Meritocratic Culture
A core goal throughout his career has been to build truly meritocratic companies where employee initiative is the primary driver of success.

Media Appearances

Q&A: Tasso Roumeliotis of Numa on predictions for service departments in 2025. Featured in CBT News

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Meet the Disruptors: How Tasso Roumeliotis of Numa Is Shaking Up How Businesses Respond to Their Customers. Featured in Medium (Authority Magazine)

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Work History

1-2017
CEO & Founder at Numa
10-2016 - 12-2016
Entrepreneur In Residence at DFJ
1-2001 - 10-2016
Founder & CEO at Location Labs
1999 - 2001
Vice President at Claridge, Inc. (Bronfman Investment company with holdings incl. Universal, Polygram and Seagrams)
1997 - 1997
Associate at Donaldson Lufkin & Jenrette

Education

1996 - 1998
MBA from Harvard Business School
1989 - 1993
B.Sc & B.Comm from McGill University

More Information

Social Presence :

Prographics :

Exp : 31 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO & Founder at Numa
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Insights For Selling To Tasso

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tasso is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tasso

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tasso move?

  • Their decision making speed is somewhere in the middle.
  • Can Tasso take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tasso

Personality Compatibility


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