Tatiana Holifield

Commander
DISC Type : D

Head of Social, Talent, & Brand Partnerships at Chime

Los Angeles, California, United States

Overview

Tatiana is a marketing executive with 20+ years of experience at leading companies like Chime, SiriusXM, and Hulu. She excels at integrating AI into marketing, building brands, and scaling audiences at the intersection of media and culture. People describe her as strategic, creative, innovative, and brilliant.

Demonstrating her passion for well-being, Tatiana founded Divine Aura Wellness, an elite relaxation sanctuary for high-performing professionals in Los Angeles. This venture reflects her entrepreneurial spirit and commitment to holistic health, offering curated experiences like yoga, reiki, and meditation to restore mind and body.

She is launching Hollywoods first wellness "country club" for busy executives, scheduled to open in September 2025.

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in Marketing
Her professional focus is on charting the future of marketing through AI and helping companies unlock culture-led, data-driven strategies.
Holistic Wellness
As the founder of Divine Aura Wellness, she is deeply invested in providing relaxation and rejuvenation experiences for busy professionals.
Brand & Culture
Her entire career is built on transforming how content connects with consumers by creating culturally relevant brand strategies for major media companies.

Media Appearances

Tatiana has no verified media appearances

Work History

8-2025
Head of Social, Talent, & Brand Partnerships at Chime
3-2025
Founder at Divine Aura Wellness
4-2022 - 3-2025
VP, Content & Growth Marketing (SiriusXM & Pandora) at SiriusXM
9-2020 - 4-2022
Head of Brand Social at Hulu
1-2019 - 9-2020
Vice President/Head of Digital Strategy at Pacers Sports & Entertainment

Education

3-2025 - 7-2025
Certificate from Kellogg Executive Education
4-2024 - 8-2024
Executive Leadership from Harvard Business School Executive Education

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Head of Social, Talent, & Brand Partnerships at Chime
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tatiana

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tatiana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tatiana

Personality Compatibility


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