Tatiana Powell

Critic
DISC Type : C

Senior Digital Marketing Specialist at Fiserv

Dublin, Ohio, United States

Overview

Tatiana is a creative, design-conscious specialist at Fiserv with a background in engineering and a BS in Design from the University of Cincinnati. She excels in improving implementation efficiencies and process flows, demonstrated by her work on large-scale asset migrations and her Google Analytics certification.

Her history of developing interactive online college textbooks, complete with animations and quizzes, points to a passion for blending technology with engaging user experiences. This creative foundation from her design degree likely informs her approach to marketing and technology.

She once took the initiative to learn a new process to rescue a behind-schedule project involving over 2, 000 assets.

Personality Overview

Critic

Negotiator

Precise

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Process Optimization
Her profile highlights a focus on "implementation efficiencies and process flow" and stepping in to make a behind-schedule migration project more efficient.
Fintech Innovation
As a long-term employee at Fiserv, she actively shares company news about innovations like the Clover platform and its impact on small and medium-sized businesses.
Interactive Design
In a previous role, she designed and programmed interactive online college textbooks, developing new features like animations, quizzes, and calculators.

Media Appearances

Tatiana has no verified media appearances

Work History

7-2016
Senior Digital Marketing Specialist at Fiserv
5-2004 - 7-2016
Senior Implementation Engineer at Fiserv
3-2004 - 5-2004
Freelance at Atomic Dog Publishing
9-2000 - 3-2003
Interactive Media Co-op at Atomic Dog Publishing

Education

1998 - 2003
Bachelor of Science (BS) in Design from University of Cincinnati
1996 - 1998
Post-Secondary Education from Ohio Northern University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Dublin, Ohio, United States Job Level : Junior Designation : Senior Digital Marketing Specialist at Fiserv
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tatiana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tatiana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tatiana

Personality Compatibility


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