Tatiana Silva E

Critic
DISC Type : C

Head Office Financial Controller | Central Cluster at Smurfit Westrock

Colombia

Overview

Tatiana serves as the Head Office Financial Controller at Smurfit Westrock, drawing on her experience as an Investment Banking Analyst and her engineering degree from Universidad de Los Andes. Her career shows a clear trajectory in high-level financial analysis and project finance.

Outside of her corporate finance career, Tatiana is an accomplished entrepreneur. She founded the brand "Masai bodies, " where she defined its market position, managed all operations from sourcing to sales, and promoted the brand both nationally and internationally, demonstrating significant business acumen.

She single-handedly founded a brand and grew its digital community to over 27, 000 followers.

Personality Overview

ROI Driven

Negotiator

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Financial Controlling
Holds progressive roles in financial control at Smurfit Westrock, currently as Head Office Financial Controller for the Central Cluster.
Entrepreneurship
Founded and served as Creative Director for her own venture, Masai bodies, managing all end-to-end business operations.
Brand Building
Defined brand positioning and led go-to-market execution for her company across digital and retail channels.

Media Appearances

Tatiana has no verified media appearances

Work History

11-2025
Head Office Financial Controller | Central Cluster at Smurfit Westrock
9-2024 - 10-2025
Financial Controlling Analyst - Recycling at Smurfit Westrock
11-2020
Founder & Creative Director at Masai bodies
10-2024
Investment Banking Analyst at Banca de Inversión Aval
7-2023 - 8-2023
Summer Finance Controller Internship at Smurfit Westrock

Education

1-2020 - 1-2024
Grado en Ingeniería from Universidad de Los Andes
7-2019 - 12-2019
French from Université catholique de Lyon

More Information

Social Presence :

Prographics :

Exp : 3 Location : Colombia Job Level : Leadership Designation : Head Office Financial Controller | Central Cluster at Smurfit Westrock
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Insights For Selling To Tatiana

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tatiana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tatiana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tatiana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tatiana

Personality Compatibility


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