Tatyana Costa

Critic
DISC Type : C

Head of Banking Operations Strategy & Implementation at UBS

New York, New York, United States

Overview

Tatyana has no verified overview

Personality Overview

Critic

Information Seeker

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Tatyana has no verified topics they care about

Media Appearances

Tatyana has no verified media appearances

Work History

9-2025
Head of Banking Operations Strategy & Implementation at UBS
8-2022 - 3-2026
Head of USD payments services/ AMER at UBS
6-2020 - 7-2022
Director of Operations and Payments at Municipal Credit Union
2-2010 - 2-2020
Vice President Branch Administration at UNFCU
10-2006 - 5-2009
AVP Branch Manager at Gibraltar Private Bank & Trust

Education

1998 - 2001
Bachelor's degree from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Banking Operations Strategy & Implementation at UBS
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Insights For Selling To Tatyana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatyana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tatyana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tatyana move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tatyana take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tatyana

Personality Compatibility


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