Keisha Pickett Boyd, MBA

Inspirer
DISC Type : di

Director of Communications Strategy and Community Engagement at Tampa Hillsborough Expressway Authority

Tampa, Florida, United States

Overview

Keisha Pickett Boyd is a communications and engagement director at the Tampa Hillsborough Expressway Authority with over two decades of experience in public relations and journalism. An MBA graduate, she has led campaigns for major brands like Toyota, Google, and Disney. People often describe her as dedicated, professional, and reliable.

Deeply invested in her community, Keisha is an active participant in Leadership Tampa and a member of Delta Sigma Theta Sorority, Inc. She is passionate about mentoring, having spoken to collegiate leadership groups about professional development. Outside of her professional and community work, she is married with one son.

Keisha is a five-time Griot Drum Journalism Award winner for her published features, recognizing her as a prominent voice in Tampas African American community.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Community Engagement
Her current role is focused on community engagement, and she is an active member of the Leadership Tampa program, recently authoring a post about its Community Outreach Day.
Women in Leadership
She was recently named a "Women Who Win Honoree" by Tampa Bay Business & Wealth magazine and actively attends local events celebrating influential women in business.
Strategic Communications
This is a core part of her professional title and expertise, built over a 20-year career working with high-profile corporate and entertainment clients.

Media Appearances

Keisha Pickett Boyd Appointed as Director of Communications Strategy and Community Engagement at the Tampa Hillsborough Expressway Authority (THEA). Featured in Florida Chamber of Commerce

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What drives the people behind THEA's mission? – Interview with Keisha Pickett Boyd, Director of Communications Strategy and Community Engagement. Featured in Facebook (Tampa Hillsborough Expressway Authority)

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Our Director of Strategy, Communications and Community Engagement – Keisha Pickett Boyd. Featured in Facebook (Tampa Hillsborough Expressway Authority)

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Work History

6-2023
Director of Communications Strategy and Community Engagement at Tampa Hillsborough Expressway Authority
4-2021 - 6-2023
Senior Public Relations Account Executive at One35 Agency
1-2021 - 8-2022
Director of Public Relations at Burrell Communications
4-2018 - 4-2021
Associate Director of Public Relations at HOFFMAN/LEWIS DBA H&L PARTNERS
10-2014 - 4-2017
Director of Communications at Bethune-Cookman University

Education

Journalism from Florida Agricultural and Mechanical University
MBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 23 Location : Tampa, Florida, United States Job Level : Mid-senior Designation : Director of Communications Strategy and Community Engagement at Tampa Hillsborough Expressway Authority
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Keisha

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Keisha take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Keisha

Personality Compatibility


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