Tawny Britton

Examiner
DISC Type : cs

Associate Director, Global Marketing at CMIC Group

Downingtown, Pennsylvania, United States

Overview

Tawny Britton is the Associate Director of Global Marketing at CMIC Group, Japans largest CRO. She leads US and global marketing strategies for the companys CRO/CDMO business model, drawing on a background in marketing and communications. She holds a Marketing Strategy certificate from Cornell University.

Outside of her direct marketing responsibilities, she shows a keen interest in the impact of her companys work, particularly in clinical trial partnerships for cancer research. Her listed interests include major global brands like The Walt Disney Company.

Unique fact: Tawny plays a pivotal role in bridging the marketing efforts between a major Japanese pharmaceutical services firm and the US market.

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Global Pharma Marketing
As Associate Director of Global Marketing, she is responsible for strategy and tactical plans for CMIC Group's international CRO and CDMO services.
CRO & CDMO Business
Her career has centered on marketing for Contract Research Organizations and Contract Development and Manufacturing Organizations, indicating deep industry knowledge.
Oncology Clinical Trials
She actively shares content about her company's partnerships with major cancer centers, highlighting a focus on this therapeutic area.

Media Appearances

Tawny has no verified media appearances

Work History

10-2021
Associate Director, Global Marketing at CMIC Group
4-2019 - 12-2021
US Corporate Marketing Manager, Business Marketing at CMIC Group
3-2018
Marketing Consultant/Events Manager at Scientists Advancing Affordable Medicines, Inc. (SAAMnow)
11-2016 - 4-2019
Marketing Manager at Absorption Systems
10-2013 - 11-2016
Sales and Marketing Coordinator at Absorption Systems

Education

2019 - 2019
Marketing Strategy Certificate from Cornell University
2007 - 2011
Bachelor’s Degree from West Chester University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 18 Location : Downingtown, Pennsylvania, United States Job Level : Mid-senior Designation : Associate Director, Global Marketing at CMIC Group
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Insights For Selling To Tawny

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tawny is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tawny

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tawny move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Tawny take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Tawny

Personality Compatibility


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