Taylor Coalla

Questioner
DISC Type : c

AVP, Programmatic Manager at Synchrony

Poughkeepsie, New York, United States

Overview

Taylor has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Taylor has no verified topics they care about

Media Appearances

Taylor has no verified media appearances

Work History

9-2023
AVP, Programmatic Manager at Synchrony
2-2022 - 9-2023
Senior Analyst, Campaign Solutions at Digilant
9-2020 - 2-2022
Analyst, Campaign Solutions at Digilant
3-2019 - 8-2020
Project Manager- Digital at MNI Targeted Media
12-2018 - 2-2019
Digital Strategist at Hearts & Science

Education

Bachelor's degree from Fashion Institute of Technology
2015 - 2017
Associate of Arts and Sciences (A.A.S.) from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Poughkeepsie, New York, United States Job Level : Middle Designation : AVP, Programmatic Manager at Synchrony
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Taylor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Taylor take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Taylor

Personality Compatibility


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