Taylor Rocca in

Taylor Rocca

Questioner · DISC type c
Director, Public Relations & Brand Communications at Western Hockey League
📍 Cochrane, Alberta, Canada

Taylor Rocca is the Director of Public Relations & Brand Communications for the Western Hockey League, where he leads the leagues overall communications strategy. With over a decade of combined experience in communications and print journalism, he is adept at media relations, content strategy, and campaign execution. Colleagues describe him as professional, articulate, and meticulous.

Drawing from his background, Taylor has a deep appreciation for storytelling and sports journalism. Before his corporate roles, he was a sports editor and journalist, extensively covering hockey for publications like The Hockey News. During university, he also managed a large intramural league, showcasing his long-standing passion for community sports.

Interestingly, before joining the WHLs corporate office, Taylor covered one of its teams, the Kootenay ICE, as a daily newspaper sports editor.

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Experience
12 Years
Current Role
Director, Public Relations & Brand Communications
Job Level
Mid-senior
Location
Cochrane, Alberta, Canada
Personality Overview

How Taylor shows up

Cautious & Analytical
Value Seeker
Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Priorities

Topics Taylor cares about

Brand Communications
As director, he is responsible for developing and executing the WHL's entire public relations and brand communications strategy.
Sports Journalism
Has an extensive background as a sports editor and freelance print journalist for outlets including The Hockey News and the Cranbrook Townsman.
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Career

Work history

9-2019
Director, Public Relations & Brand Communications
Western Hockey League
6-2018 - 8-2019
Senior Manager, Communications
Western Hockey League
6-2017 - 6-2018
Manager, Communications
Western Hockey League
8-2014 - 9-2016
Sports Editor, Cranbrook Townsman
Black Press
9-2011 - 8-2016
Print Journalist (Newspaper & Magazine)
Freelance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2011
Bachelor of Arts
University of Alberta
2011 - 2013
Bachelor of Journalism
Thompson Rivers University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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