Ted Ley

Questioner
DISC Type : c

Vice President of Sales and Marketing at Basco Shower Enclosures

Cincinnati, Ohio, United States

Overview

Ted has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ted has no verified topics they care about

Media Appearances

Ted has no verified media appearances

Work History

8-2021 - 12-2025
Vice President of Sales and Marketing at Basco Shower Enclosures
6-2019 - 8-2021
Vice President of Consumer Products Sales at Basco Shower Enclosures
4-2018 - 4-2018
UPS Director of Sales - Retired at UPS
2-2016 - 4-2018
Director of Sales at UPS
7-1988 - 1-2016
East Region International Coordinator at UPS

Education

2001 - 2003
MBA from University of Notre Dame
1980 - 1985
BBA from University of Cincinnati Carl H. Lindner College of Business

More Information

Social Presence :

Prographics :

Exp : 36 Location : Cincinnati, Ohio, United States Job Level : N/A Designation : Vice President of Sales and Marketing at Basco Shower Enclosures
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Insights For Selling To Ted

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ted is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ted

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ted move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ted take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ted

Personality Compatibility


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