Tee Joann

Critic
DISC Type : C

Regional Lifestyle Marketing Manager at Cathay Pacific

Singapore

Overview

Tee Joann is the Regional Lifestyle Marketing Manager for Southeast Asia at Cathay Pacific, where she has grown from a Marketing & Public Relations Executive role. Her expertise lies in planning and executing marketing and PR campaigns to drive sales and brand visibility. She holds a Bachelors Degree from Monash University Malaysia.

Her prior experience includes managing the marketing portfolios for six international fashion brands, including Karen Millen and Warehouse, where she was responsible for driving brand visibility and in-store sales through offline and online strategies.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Lifestyle Marketing
Her current role as Regional Lifestyle Marketing Manager for SEA at Cathay Pacific places this at the center of her professional focus.
Strategic Partnerships
She actively promotes exclusive member experiences, such as dining collaborations with Michelin-starred chefs, to enhance brand loyalty and value.
Customer Loyalty
A stated goal in her previous role at Cathay Pacific was planning campaigns to retain customer loyalty, a focus she likely carries forward.

Media Appearances

Tee has no verified media appearances

Work History

8-2023
Regional Lifestyle Marketing Manager at Cathay Pacific
3-2019
Marketing & Public Relations Executive at Cathay Pacific
7-2016 - 3-2019
Marketing Executive at Wing Tai Clothing Sdn Bhd
10-2015 - 6-2016
Client Service Executive at Shock Media Studio
1-2015 - 2-2015
Intern at DEX Ventures

Education

2012 - 2015
Bachelor’s Degree from Monash University Malaysia
2011 - 2012
Monash University Foundation Year from Monash College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Singapore Job Level : Middle Designation : Regional Lifestyle Marketing Manager at Cathay Pacific
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Insights For Selling To Tee

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tee is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tee

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tee move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tee take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tee

Personality Compatibility


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