Tengku Zafrul Aziz

Inquirer
DISC Type : dc

Chairperson at Malaysian Investment Development Authority

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Tengku Zafrul is the Chairman of the Malaysian Investment Development Authority (MIDA), with an extensive background in finance, including as Group CEO of CIMB. He has a notable public service career, having served as Malaysias Finance Minister and Minister of Investment, Trade, and Industry. People have described him as an action-orientated leader.

Beyond his corporate and political career, he is a keen sportsman and President of the Badminton Association of Malaysia. He is a passionate endurance athlete who actively participates in marathons and cycling, and is also a fan of Liverpool F. C. He is married with four children.

Unique fact: He has completed all six of the Abbott World Marathon Majors and also finished a full Ironman challenge.

Personality Overview

Upfront

ROI Conscious

Judgemental

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Foreign Investment
As Chairman of MIDA, he is focused on attracting disciplined global capital and ensuring investment projects are delivered efficiently to boost Malaysia's economy.
Economic Welfare
He frequently emphasizes the "People's Economy, " ensuring GDP growth translates into better income, job security, and purchasing power for the public.
Badminton Development
As the President of the Badminton Association of Malaysia, he is directly invested in advancing one of the nation's most popular sports.

Media Appearances

Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz Appointed as Chairman of MIDA. Featured in Malaysian Investment Development Authority (MIDA)

See Now

Work History

12-2025
Chairperson at Malaysian Investment Development Authority
5-2025
President at Badminton Association of Malaysia
12-2022 - 12-2025
Minister of Investment, Trade & Industry at Ministry of Investment, Trade & Industry (MITI Malaysia)
3-2020 - 12-2025
Member of Dewan Negara at GOVERNMENT OF MALAYSIA
8-2021 - 12-2022
Minister of Finance at GOVERNMENT OF MALAYSIA

Education

1993 - 1996
Bachelor of Science (BS) from University of Bristol
1998 - 1999
Master's degree from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 5 Location : WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : N/A Designation : Chairperson at Malaysian Investment Development Authority
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Insights For Selling To Tengku Zafrul

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tengku Zafrul is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tengku Zafrul

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tengku Zafrul move?

  • Their decision making speed is somewhere in the middle.
  • Can Tengku Zafrul take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tengku Zafrul

Personality Compatibility


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