Teodora Chaneva in

Teodora Chaneva

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Marketing Lead, Healthcare & Industry at Avery Dennison
📍 Leiden, South Holland, Netherlands

Teodora Chaneva is a B2B marketing leader who helps deep tech companies in regulated industries like HealthTech and CleanTech win enterprise deals. A graduate of Rotterdam School of Management, she focuses on commercial readiness and risk reduction. Colleagues describe her as strategic, innovative, and a strong leader with keen analytical skills.

She believes her career success comes from working in "non-sexy" B2B industries like logistics and industrial software, which taught her fundamental marketing principles.

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Experience
11 Years
Current Role
Marketing Lead, Healthcare & Industry
Job Level
Mid-senior
Location
Leiden, South Holland, Netherlands
Personality Overview

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Priorities

Topics Teodora cares about

Enterprise Sales
Helps B2B tech founders navigate long sales cycles and stalled pilots by focusing on what enterprise buyers value: credibility, proof, and risk reduction.
B2B Deep Tech
Specializes in marketing for technically complex and regulated sectors like HealthTech, CleanTech, and Logistics, where technology alone doesn't guarantee a sale.
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Career

Work history

3-2026
Marketing Lead, Healthcare & Industry
Avery Dennison
1-2025
Fractional CMO | Enterprise Readiness Advisor
UpScale with ME
4-2025 - 11-2025
Fractional CMO
Ceriter
1-2025 - 5-2025
B2B Marketing Consultant
Akselos
1-2024 - 12-2024
Head of Marketing
Akselos
In the press

Media appearances

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Education
2009 - 2013
Bachelor's degree
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2015 - 2015
Open Programme RSM Executive Education
Rotterdam School of Management, Erasmus University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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