Teodora Chaneva

Pioneer
DISC Type : Dsi

Marketing Lead, Healthcare & Industry at Avery Dennison

Leiden, South Holland, Netherlands

Overview

Teodora Chaneva is a B2B marketing leader who helps deep tech companies in regulated industries like HealthTech and CleanTech win enterprise deals. A graduate of Rotterdam School of Management, she focuses on commercial readiness and risk reduction. Colleagues describe her as strategic, innovative, and a strong leader with keen analytical skills.

She believes her career success comes from working in "non-sexy" B2B industries like logistics and industrial software, which taught her fundamental marketing principles.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Enterprise Sales
Helps B2B tech founders navigate long sales cycles and stalled pilots by focusing on what enterprise buyers value: credibility, proof, and risk reduction.
B2B Deep Tech
Specializes in marketing for technically complex and regulated sectors like HealthTech, CleanTech, and Logistics, where technology alone doesn't guarantee a sale.
Reducing Buyer Risk
Maintains that for enterprise customers, the feeling of safety in choosing a vendor is more critical than product innovation or performance benchmarks.

Media Appearances

Teodora has no verified media appearances

Work History

3-2026
Marketing Lead, Healthcare & Industry at Avery Dennison
1-2025
Fractional CMO | Enterprise Readiness Advisor at UpScale with ME
4-2025 - 11-2025
Fractional CMO at Ceriter
1-2025 - 5-2025
B2B Marketing Consultant at Akselos
1-2024 - 12-2024
Head of Marketing at Akselos

Education

2009 - 2013
Bachelor's degree from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
2015 - 2015
Open Programme RSM Executive Education from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Leiden, South Holland, Netherlands Job Level : Mid-senior Designation : Marketing Lead, Healthcare & Industry at Avery Dennison
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Insights For Selling To Teodora

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Teodora is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Teodora

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Teodora move?

  • They are generally fast movers and can take quick decisions
  • Can Teodora take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Teodora

Personality Compatibility


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