Terry Bradford-Crane, MBA, CFP®

Commander
DISC Type : D

Founder/Principal at Bradford-Crane Company, LLC

Greater Seattle Area, United States

Overview

Terry has no verified overview

Personality Overview

Impact-Driven

Candid & Clear

Risk-Taker

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Terry has no verified topics they care about

Media Appearances

Terry has no verified media appearances

Work History

4-2019
Founder/Principal at Bradford-Crane Company, LLC
3-2019
Principal Member/Financial Officer at Allied Approach Group, LLC
5-2015
Adjunct Faculty/Lecturer at California Lutheran University
8-2002 - 4-2019
Homemaker/Volunteer/Part-time Guest Speaker at Crane Household/BradfordCrane Company
5-1998 - 8-2002
Financial Advisor at Merrill Lynch

Education

Masters Degree from California Lutheran University
1986 - 1990
Bachelor of Science from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Seattle Area, United States Job Level : Senior Designation : Founder/Principal at Bradford-Crane Company, LLC
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Insights For Selling To Terry

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Terry

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Terry move?

  • If convinced, they can reach decisions quite fast.
  • Can Terry take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Terry

Personality Compatibility


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