Terry Trafton, MS, LPC, NCC

Visionary
DISC Type : Ds

President & Chief Strategist at iBossWell, Inc.

Kansas City, Missouri, United States

Overview

Terry Trafton is the President and Chief Strategist at iBossWell, Inc. , where he specializes in organizational strategy and leadership development for "for-purpose" organizations. With a Masters in Counseling Psychology from Avila University, he is an expert in emotional intelligence and mental health in the workplace. People he has worked with describe him as brilliant, thoughtful, and strategic.

Outside of work, Terry is dedicated to personal revitalization through physical activities like CrossFit, biking, hiking, and walking. He also enjoys exploring new ideas through reading and cherishes spending quality time with his family and friends.

He was inspired to work in mental health after his father, a substance use counselor, passed away when he was just six years old.

Personality Overview

Objective Evaluator

Goal-Oriented

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Mental Health at Work
As a licensed counselor and consultant, he frequently speaks and educates on building resilience, psychological safety, and managing burnout in organizations.
'For-Purpose' Organizations
His career is focused on partnering with non-profits and other mission-driven organizations to help them align strategy and culture to maximize their community impact.
Leadership Development
He serves as an executive coach and mentor, helping leaders and their teams improve effectiveness, communication, and overall organizational health.

Media Appearances

Terry Trafton named President, iBossWell, Inc.. Featured in iBossWell

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Work History

2-2025
President & Chief Strategist at iBossWell, Inc.
5-2022 - 4-2023
Growth Leader + Executive Coach at #lovework
8-2021 - 3-2025
Senior Strategist & Executive Coach at iBossWell, Inc.
5-2021 - 5-2022
Senior Strategic Consultant + Executive Coach at #lovework
2-2021
Keynote/Masterclass Speaker at TT2 Consulting LLC

Education

M.S. from Avila University
B.A. from William Jewell College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Kansas City, Missouri, United States Job Level : Junior Designation : President & Chief Strategist at iBossWell, Inc.
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Insights For Selling To Terry

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terry is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Terry

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Terry move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Terry take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Terry

Personality Compatibility


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