Terry W.

Commander
DISC Type : D

Director of Operations at BW ESS

United Kingdom

Overview

Terry is a finance leader with over 16 years of experience in the energy, tech, and trading sectors. As Director of Operations at BW ESS, he leverages strong commercial acumen to develop and execute strategy. He holds a first-class BA from The Manchester Metropolitan University and is CIMA qualified.

Colleagues describe him as an excellent management accountant with strong business knowledge and a degree of inquisitiveness that allows him to gain a detailed understanding of the business.

He recently took part in a panel discussion during a visit to the Sungrow HQ in Hefei, China.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

BESS Operations
His current role focuses on Battery Energy Storage System development, construction, and operations across the UK, Sweden, Australia, Italy, and Germany.
Energy Asset Management
He is responsible for the complete financial and operational performance of energy assets, including battery health, O&M, and Route to Market strategies.
Commercial Finance
He has a strong background as a CFO and Head of Commercial Finance at companies like Penso Power and Limejump, focusing on financial planning and analysis.

Media Appearances

Terry has no verified media appearances

Work History

1-2025
Director of Operations at BW ESS
4-2023 - 12-2024
Chief Financial Officer at Penso Power Limited
1-2022 - 3-2023
Chief Financial Officer at Limejump
9-2020 - 12-2021
Head Of Commercial Finance at Limejump
9-2018 - 9-2020
FP&A Manager at Smart DCC

Education

2016 - 2017
BA (Honours) first class from The Manchester Metropolitan University
Education details unavailable from The Chartered Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Director of Operations at BW ESS
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Insights For Selling To Terry

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Terry is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Terry

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Terry move?

  • If convinced, they can reach decisions quite fast.
  • Can Terry take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Terry

Personality Compatibility


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