The Health And Beauty Association

Examiner
DISC Type : cs

Providing leading industry insights to UK Health & Beauty suppliers since 1969 at The Health & Beauty Association

Chertsey, England, United Kingdom

Overview

Debbie is a senior leader with over three decades of experience in the global branded consumer goods industry. As CEO of The Health & Beauty Association, she draws on her extensive background as a General Manager for major brands like Revlon and Kao, where she led UK and France operations.

Outside of her corporate career, Debbie is a successful author of historical fiction, having published nine novels. She is an avid reader and gardener who lives in the English countryside with her husband, two children, and numerous pets. She also dedicates time to producing fundraising events for charities.

Unique fact: Debbie began her career at the BBC and was the first newsreader on its flagship Breakfast Time television program.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Brand Leadership
Has extensive experience as a senior brand leader and General Manager for global beauty and personal care companies like Revlon, Kao, and Sara Lee.
Health & Beauty Industry
Leads the UK's Health & Beauty Association and previously held chair and vice-chair positions on the board of the Cosmetic Toiletry & Perfumery Association (CTPA).
Historical Fiction
Has a second career as a successful author, having written and published nine historical fiction novels, many of which are set in Italy or during World War II.

Media Appearances

The has no verified media appearances

Work History

1-1969
Providing leading industry insights to UK Health & Beauty suppliers since 1969 at The Health & Beauty Association

Education

The has no verified education history

More Information

Social Presence :

Prographics :

Exp : 57 Location : Chertsey, England, United Kingdom Job Level : N/A Designation : Providing leading industry insights to UK Health & Beauty suppliers since 1969 at The Health & Beauty Association
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Insights For Selling To The Health And Beauty

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with The Health And Beauty is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from The Health And Beauty

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will The Health And Beauty move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can The Health And Beauty take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And The Health And Beauty

Personality Compatibility


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