Theertha Ajay

Enigma
DISC Type : idc

Business Development Executive at Midas Research and Development Centre India Pvt. Ltd.

Bengaluru, Karnataka, India

Overview

Theertha Ajay is a Business Development professional with a Masters in Structural Engineering, specializing in the engineering software sector. At Midas, she has a proven record of exceeding sales targets, driving market growth for building, bridge, and geotechnical SaaS solutions across southern India.

She successfully transitioned from a technical, hands-on structural design role into a high-performing business development position within the tech industry.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Engineering SaaS
Drives adoption of Midas's Buildings, Bridges, and Geotechnical software, achieving significant sales targets of over ₹45 lakhs in consecutive quarters.
Market Growth
Successfully expanded her company's presence in both private and government sectors across the key southern Indian regions of Karnataka and Kerala.
Structural Design
Holds a Master's degree in the field and has prior hands-on experience in foundation design, structural analysis, and retrofitting projects.

Media Appearances

Theertha has no verified media appearances

Work History

7-2024
Business Development Executive at Midas Research and Development Centre India Pvt. Ltd.
Structural Design Engineer at Manjunath & Co
7-2021 - 8-2023
Project Engineer at OILTECH ENGINEERING LTD
Structural Engineer at AGAM INTERIORS PRIVATE LIMITED
Application Engineer at OILTECH ENGINEERING LTD

Education

6-2018 - 7-2020
Master of Technology - MTech from SRM IST Chennai
6-2013 - 7-2017
Bachelor of Technology - BTech from University of Calicut

More Information

Social Presence :

Prographics :

Exp : 3 Location : Bengaluru, Karnataka, India Job Level : Junior Designation : Business Development Executive at Midas Research and Development Centre India Pvt. Ltd.
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Insights For Selling To Theertha

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theertha is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Theertha

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Theertha move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Theertha take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Theertha

Personality Compatibility


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