Theresa Bødkergaard

Observer
DISC Type : ci

Head of Communications & PR at Fredericia Furniture

Copenhagen, Capital Region of Denmark, Denmark

Overview

Theresa is the Head of Communications & PR at Fredericia Furniture, where she crafts compelling brand narratives and content strategies. A graduate of Aarhus University, her background includes developing brand communications for high-profile international clients like Louis Vuitton, Calvin Klein, and Netflix.

She is passionate about how design, culture, and collaboration intersect to create global success stories. She actively participates in industry discussions on how platforms like Copenhagens 3daysofdesign can power the citys cultural life and the design community at large.

She takes great pride in high-quality execution and staying true to a brands core identity and vision.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Storytelling
She is passionate about crafting compelling narratives and shaping content strategies that truly engage and inspire audiences for brands.
Sustainable Innovation
Highlights her company's commitment to sustainability, such as the Pato Paper Chair, which blends thoughtful design with next-level sustainable materials.
Danish Design Culture
Participates in public discussions about how design festivals and collaboration have elevated Copenhagen's global cultural and design profile.

Media Appearances

Theresa has no verified media appearances

Work History

7-2023
Head of Communications & PR at Fredericia Furniture
4-2022 - 6-2023
Global PR & Communications at Fredericia Furniture
5-2018 - 3-2022
Brand Director at Patriksson Group
2-2016 - 4-2018
Head of PR at Miinto Group
1-2014 - 2-2016
PR and communications specialist at HELP PR & Communication

Education

2009 - 2012
Masters from Aarhus University
2008 - 2009
Supplementary subject from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Communications & PR at Fredericia Furniture
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Insights For Selling To Theresa

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theresa is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Theresa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Theresa move?

  • They like to analyze well and then make their decisions.
  • Can Theresa take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Theresa

Personality Compatibility


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