Theresa Vu

Energizer
DISC Type : I

Chief Technology Officer at Praxis Labs

Oakland, California, United States

Overview

Theresa Vu is the Chief Technology Officer at Praxis Labs, an engineering leader specializing in scaling teams and platforms through hyper-growth and M&A integrations. A graduate of Brown University and UC Berkeley, she started her career as the first developer at AppNexus, building its world-class ad-serving system.

Outside of technology, Theresa is a passionate musician and emcee. She has spoken about applying lessons from art, such as freestyling, to her leadership philosophy, believing in the importance of bringing ones whole self to work to foster creativity and innovation within engineering teams.

Unique fact: Her hip-hop group, established at UC Berkeley, secured a record deal in Japan, and their lead single reached #2 on the countrys hip-hop charts.

Personality Overview

Imaginative

Relationship Oriented

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Diversity & Inclusion
As CTO of Praxis Labs, her work is centered on building technology that makes workplaces more equitable and advances inclusion and belonging on an enterprise scale.
Scaling Tech Teams
She specializes in leading technology and teams through periods of "hyper-growth, " having grown the engineering organization at AppNexus from just herself to over 500 people.
Art & Leadership
She gave a talk titled "Rap and Real-Time Systems" and believes in bringing artistry and lessons from music into her leadership style to nurture creativity and solve problems.

Media Appearances

Theresa has no verified media appearances

Work History

2-2022
Chief Technology Officer at Praxis Labs
8-2018 - 12-2020
Senior Vice President Of Engineering at Xandr
10-2017 - 8-2018
Senior Vice President Of Engineering at AppNexus
3-2015 - 8-2018
Vice President of Engineering at AppNexus
3-2015
Director of Engineering, Adserving at AppNexus

Education

2000 - 2004
Education details unavailable from University of California, Berkeley
2005 - 2006
Masters from Brown University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Oakland, California, United States Job Level : Leadership Designation : Chief Technology Officer at Praxis Labs
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Insights For Selling To Theresa

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Theresa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Theresa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Theresa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Theresa take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Theresa

Personality Compatibility


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