Thiago (Yaak)

Critic
DISC Type : C

Founder and CEO at Liquid AI

São Paulo, São Paulo, Brazil

Overview

Thiago Yaak is the CEO and Founder of Liquid, an AI-powered platform transforming real estate financing in Brazil. He is a specialist in AI and blockchain with a background in product design and innovation from MIT, focused on turning complex data into user-friendly solutions for the financial sector.

Outside of fintech, Thiago is a digital artist and pioneer in Brazils AI art scene. He studied visual arts and combines technology and creativity in his work, founding renowned projects like CryptoRastas, an NFT collection that pays homage to reggae culture, and Yaak Ventures, a creative technology startup.

His NFT project, CryptoRastas, gained international recognition after being promoted by the rapper Snoop Dogg.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

AI in Real Estate
As the founder of Liquid, he is transforming the real estate market with an AI platform that helps optimize sales, manage portfolios, and secure liquidity for major developers.
Generative Art
He is a recognized digital artist in Brazil who uses AI to create original works, including projects that generate music and visual art from algorithms.
Blockchain & NFTs
He has a long history with blockchain technology, from tokenizing physical sculptures to co-founding CryptoRastas, a well-known NFT project.

Media Appearances

Thiago has no verified media appearances

Work History

1-2023
Founder and CEO at Liquid AI
1-2019 - 3-2023
Head of Tech & Art at Yaak Ventures
11-2018 - 12-2022
Chief Product Officer at Risknow.ai
3-2021 - 12-2021
Co-founder, Blockchain at CryptoRastas
1-2021 - 12-2021
AI-UX Product Specialist at ALYS

Education

2020 - 2020
Innovation from MIT Professional Education
2020 - 2020
UX & PRODUCT DESIGN WEEK from Future London Academy

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Founder and CEO at Liquid AI
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Insights For Selling To Thiago

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thiago is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thiago

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Thiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Thiago

Personality Compatibility


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