Thijs Bosch

Enthusiast
DISC Type : i

Chief Executive Officer at The Protein Brewery

Haarlem, North Holland, Netherlands

Overview

Thijs Bosch is the CEO of The Protein Brewery, a Dutch scale-up developing sustainable food ingredients from mycelium. He is a B2B food ingredients executive with deep experience in scaling ventures, strategy, and supply chain management. He holds an Msc in Finance from Vrije Universiteit Amsterdam.

He has successfully created and managed several joint ventures and partnerships across Europe, demonstrating significant expertise in venture investing and collaborating with startups in the food-tech sector.

Unique fact: At his previous role with Royal Cosun, he successfully scaled a plant protein business from zero to over 1, 000 metric tons of annual sales within three years.

Personality Overview

Story Driven

Consensus Focused

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Sustainable Ingredients
As CEO of The Protein Brewery, he is focused on developing sustainable, non-animal food ingredients using biomass fermentation to create mycelium-based proteins.
Alternative Proteins
His career includes leading roles in both plant-based proteins at Royal Cosun and fungi-based proteins at The Protein Brewery, placing him at the forefront of this sector.
Scaling B2B Ventures
He has a proven track record of scaling B2B ingredient businesses, demonstrated by his rapid expansion of the protein division at Royal Cosun and his current role at a scale-up.

Media Appearances

The Protein Brewery: Thijs Bosch shares how to get funded .... Featured in Apple Podcasts

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37 Thijs Bosch, CEO The Protein Brewery. Featured in Apple Podcasts

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Former Cosun Executive Thijs Bosch Succeeds Sue Garfitt as CEO – The Protein Brewery. Featured in Vegconomist

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Work History

6-2025
Chief Executive Officer at The Protein Brewery
6-2023 - 6-2025
Non Executive Board Member - Revyve at revyve
6-2022 - 6-2025
Managing Director Cosun Protein at Royal Cosun
9-2021 - 8-2022
Managing Director Europe at Fonterra
5-2020 - 7-2022
Non Executive Board Member yFood Labs at yfood Labs

Education

2001 - 2006
Msc Finance from Vrije Universiteit Amsterdam (VU Amsterdam)
1-2022 - 1-2022
Role of the Director and the Board from Institute of Directors (IoD)

More Information

Social Presence :

Prographics :

Exp : 19 Location : Haarlem, North Holland, Netherlands Job Level : Leadership Designation : Chief Executive Officer at The Protein Brewery
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Insights For Selling To Thijs

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thijs is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Thijs

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Thijs move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Thijs take some risk or not?

  • They can take some low-probability risks if needed.

You And Thijs

Personality Compatibility


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