Thilde is a Senior Media Consultant at ZUPA, leveraging a Masters degree from Aarhus University. Her career shows a clear progression within the company, starting as a Digital Marketing Specialist and growing into her current senior role, demonstrating deep expertise in media and marketing strategy.
Outside of her primary marketing focus, Thilde has a strong interest in understanding human behavior, evidenced by her academic coursework in Anthropology. This suggests she values a deep, analytical approach to communication and is interested in what drives peoples decisions, including following creative industry leaders like Ogilvy.
Her academic background in Anthropology provides her with a unique lens for analyzing consumer behavior.