Thomas Coxon

Examiner
DISC Type : cs

Brand Manager at Allermuir

Urmston, England, United Kingdom

Overview

Thomas is the Brand Manager for Allermuir, leveraging his extensive experience from New Balance where he was the Marketing Manager for Global Football. He holds a degree in Industrial Design from The Ohio State University and is described by colleagues as a highly professional and knowledgeable marketing manager.

Outside of work, Thomas maintains a strong interest in major apparel brands like adidas, which aligns with his background in the sports industry. His recent focus has been on promoting Allermuirs presence at key industry events, such as the Design Days pop-up in Chicago.

He has uniquely transitioned his brand marketing skills from the global sportswear industry to the high-end furniture design sector.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brand Activation
He is actively involved in launching new websites, brochures, and showcasing the brand at events like the Design Days pop-up in Chicago.
Furniture Design
His current role at design-focused brand Allermuir and his Industrial Design background indicate a professional passion for this area.
Global Sports Marketing
Previously managed Global Football marketing at New Balance, showing deep expertise in reaching international sports audiences.

Media Appearances

Thomas has no verified media appearances

Work History

10-2024
Brand Manager at Allermuir
4-2022 - 10-2024
Marketing Manager - Global Football at New Balance
10-2016 - 10-2024
Senior Brand Marketing Executive - Global Football at New Balance
6-2012 - 9-2016
Marketing Manager at Sprayway Ltd
2-2007 - 6-2012
Marketing Manager at Hilly Clothing Ltd

Education

2005 - 2005
Industrial Design from The Ohio State University
2010 - 2010
CIM Level 4 from The Manchester College

More Information

Social Presence :

Prographics :

Exp : 19 Location : Urmston, England, United Kingdom Job Level : Middle Designation : Brand Manager at Allermuir
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Thomas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Thomas take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Thomas

Personality Compatibility


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