Thomas Darden

Questioner
DISC Type : c

CEO at Cherokee Investment Partners

Raleigh, North Carolina, United States

Overview

Thomas has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Thomas has no verified topics they care about

Media Appearances

Thomas has no verified media appearances

Work History

1-1990
CEO at Cherokee Investment Partners
1-1988
Member Board Of Trustees at Shaw University
1984 - 2000
Chairman at Cherokee Sanford Group
1981 - 1983
Consultant at Bain & Company
1977 - 1978
Environmental Planner at Korea Institute of Science and Technology

Education

1978 - 1981
J.D. from Yale University
1976 - 1992
M.R.P. from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 47 Location : Raleigh, North Carolina, United States Job Level : Leadership Designation : CEO at Cherokee Investment Partners
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Thomas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Thomas take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Thomas

Personality Compatibility


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