Thomas Gonzales

Evaluator
DISC Type : Sdc

Sr. Director of Sales (North American Operations) at AutoCanada

Englewood, Colorado, United States

Overview

Thomas is a senior automotive executive with over 15 years of experience leading multi-store dealership operations for major companies like AutoCanada and AutoNation. His expertise lies in developing high-performing teams and driving sales strategies across North American markets, including Texas and Colorado. He is a graduate of AutoNations General Manager University.

He has a proven track record of scaling operations and building lasting partnerships with OEMs to drive success in the retail automotive space.

He successfully led and scaled operations across a network of over 100 dealership rooftops in North America.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Dealership Operations
Has over 15 years of experience in multi-store dealership operations, holding titles like General Manager and Sr. Director of Variable Operations.
Automotive Sales Leadership
As Sr. Director of Sales for North America, he oversaw all activities related to new and used car operations and drove impactful sales strategies.
Developing Leaders
His job descriptions and recent posts consistently highlight a focus on managing, training, and developing talent from the store to the market level.

Media Appearances

Thomas has no verified media appearances

Work History

1-2023 - 6-2025
Sr. Director of Sales (North American Operations) at AutoCanada
7-2022 - 1-2023
Sr. Director of Variable Operations at AutoNation
10-2021 - 7-2022
General Manager at AutoNation
10-2018 - 10-2021
Colorado Market - Retail Operations Manager at AutoNation
3-2018 - 10-2018
Retail Ops Manager Central Region Market 3 at AutoNation

Education

1-2022 - 12-2022
General Manager University from AutoNation, Inc.
2013 from Used Vehicle Manager University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Englewood, Colorado, United States Job Level : N/A Designation : Sr. Director of Sales (North American Operations) at AutoCanada
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Thomas

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Thomas take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Thomas

Personality Compatibility


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