Thomas (Tomek) Lacek in

Thomas (Tomek) Lacek

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AmRest KFC Brand President at AmRest
📍 Poland

As KFC Brand President at AmRest, Thomas leverages a unique background in strategic agility, creative marketing, and financial planning to grow profitability. He has a proven ability to increase share and revenue for both established and new portfolios. He holds a Master of Commerce from the University of Sydney.

He has a unique background that combines strategic agility and creative marketing development with deep expertise in financial planning and analysis.

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Experience
27 Years
Current Role
AmRest KFC Brand President
Location
Poland
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Thomas cares about

Customer Experience
He was a key stakeholder in redesigning the in-store kiosk experience for KFC, aiming to shorten queue times and improve the digital journey for customers.
Brand Management
His career includes serving as Marketing Director for Wrigley and now Brand President for KFC, focusing on brand growth and profitability across geographies.
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Career

Work history

3-2021
AmRest KFC Brand President
AmRest
1-2016 - 3-2021
Marketing Director KFC
AmRest
9-2014 - 12-2015
Marketing Director KFC CEE
AmRest
3-2014
Marketing & Investment Management
.
2-2012 - 11-2013
Director(Manager) of Marketing for Brand Management / PL: Dyrektor Marketingu d.s. Zarządzania Marką
Wrigley Poland / a subsidiary of MARS Inc.
In the press

Media appearances

AmRest wzmacnia obecność marki KFC w Polsce. Featured in Horecanet.pl
See now
AmRest jeszcze bardziej inwestuje w rozwój KFC w Polsce. Featured in Horecatrends.pl
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Education
1999 - 1999
Master of Commerce
University of Sydney
1993 - 1997
Bachelor of Commerce (Honours)
University of Sydney
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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