Thomas (Tomek) Lacek

Energizer
DISC Type : I

AmRest KFC Brand President at AmRest

Poland

Overview

As KFC Brand President at AmRest, Thomas leverages a unique background in strategic agility, creative marketing, and financial planning to grow profitability. He has a proven ability to increase share and revenue for both established and new portfolios. He holds a Master of Commerce from the University of Sydney.

He has a unique background that combines strategic agility and creative marketing development with deep expertise in financial planning and analysis.

Personality Overview

Believer

Informal

Imaginative

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
He was a key stakeholder in redesigning the in-store kiosk experience for KFC, aiming to shorten queue times and improve the digital journey for customers.
Brand Management
His career includes serving as Marketing Director for Wrigley and now Brand President for KFC, focusing on brand growth and profitability across geographies.
Digital Marketing
Led an initiative to create a seamless feel across KFC's digital channels by refreshing product imagery to be more consistent and appealing.

Media Appearances

AmRest wzmacnia obecność marki KFC w Polsce. Featured in Horecanet.pl

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AmRest jeszcze bardziej inwestuje w rozwój KFC w Polsce. Featured in Horecatrends.pl

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AmRest będzie mieć nowego prezesa. Będzie zarządzał m.in. restauracjami KFC i Burger King. Featured in Money.pl

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Work History

3-2021
AmRest KFC Brand President at AmRest
1-2016 - 3-2021
Marketing Director KFC at AmRest
9-2014 - 12-2015
Marketing Director KFC CEE at AmRest
3-2014
Marketing & Investment Management at .
2-2012 - 11-2013
Director(Manager) of Marketing for Brand Management / PL: Dyrektor Marketingu d.s. Zarządzania Marką at Wrigley Poland / a subsidiary of MARS Inc.

Education

1999 - 1999
Master of Commerce from University of Sydney
1993 - 1997
Bachelor of Commerce (Honours) from University of Sydney

More Information

Social Presence :

Prographics :

Exp : 27 Location : Poland Job Level : N/A Designation : AmRest KFC Brand President at AmRest
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Insights For Selling To Thomas (Tomek)

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas (Tomek) is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Thomas (Tomek)

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Thomas (Tomek) move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Thomas (Tomek) take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Thomas (Tomek)

Personality Compatibility


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