Thomas Torp

Critic
DISC Type : C

Art Director at Forsvaret

Copenhagen, Capital Region of Denmark, Denmark

Overview

Thomas Torp is a highly experienced Creative Director with three decades of experience creating some of Denmarks most powerful advertising universes. Educated at Den Danske Reklameskole, he is known for his work with over 100 companies. He recently transitioned from the agency world to become an Art Director for the Danish Armed Forces (Forsvaret), seeking more meaningful work.

Growing up around his mothers confectionery shop gave Thomas a unique, early insight into consumer behavior and peoples relationship with brands. He maintains a casual personal style, preferring to wear jeans and sneakers, even in his current role with the military. He appreciates and publicly praises passionate, cause-driven work in others.

After a long and successful career, he joined the Danish Armed Forces because he felt tired of the traditional advertising industry and wanted a new challenge with a deeper purpose.

Personality Overview

Precise

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Humor in Advertising
He is renowned for his use of humor and believes it can effectively build a bridge between purpose-driven brands and consumers, making serious messages more accessible.
Meaningful Work
His recent move to the Danish Armed Forces was driven by a desire to find a deeper meaning and motivation that he felt was missing in the traditional agency world.
Creative Leadership
He believes a creative leader's most important role is to coach and support talent, rather than focusing on their own creative execution, to avoid frustrating their team.

Media Appearances

Thomas has no verified media appearances

Work History

2-2025
Art Director at Forsvaret
8-2021 - 2-2025
Creative Director at Freelance
10-2020 - 8-2023
Co-Founder / Executive Producer at Klub Moderne
7-2014 - 9-2021
Co-founder / Creative Director at TorpBerthelsen
6-2010 - 5-2014
Partner / Creative Director at Wibroe, Duckert & Partners

Education

1992 - 1994
Bachelor from Den Danske Reklameskole
1989 - 1989
Teknisk Tegner from Teknisk Skole Haslev

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Art Director at Forsvaret
URL has been copied!

Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Thomas

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Thomas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Thomas

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.