Tia Gordon

Questioner
DISC Type : c

Head of People at Coactive AI

Fremont, California, United States

Overview

Tia Gordon is the Head of People at Coactive AI, a transformational leader with over 20 years of experience at companies like Google and Looker. A graduate of Whartons executive HR program, she excels at scaling high-performance teams and creating people-centric cultures. Colleagues recognize her as a strong, strategic thinker who consistently delivers excellence.

Outside of work, Tia is a reflective and intentional person. Her public writings emphasize mindfulness, purpose, and the importance of slowing down to ensure alignment before action. She is deeply engaged in her personal and professional growth, often describing herself as "heads down, building, growing, and staying in motion. "

Unique fact: Tia is the founder of The Human Resources Advisor, a consultancy she established in 2008 to provide customized HR solutions.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

People-First Strategies
Her headline and introduction highlight her focus on delivering people-first strategies and creating people-centric cultures with measurable impact.
Scaling Teams
She has extensive experience scaling cultures and teams at high-growth organizations like Looker, Google, and now Coactive AI.
Diversity and Inclusion
She is committed to supporting diversity and inclusion initiatives and has posted publicly about the importance of reflection and pride in her community's heritage.

Media Appearances

Tia Gordon – Biography - Coactive AI HR. Featured in The Official Board

See Now

Work History

2-2025
Head of People at Coactive AI
Fractional Chief People Officer at The Human Resources Advisor
12-2024
Member at Athena Alliance
PTP Advisor at PeopleTech Partners
Advisor/Member at StartupExperts

Education

Chief Human Resources Officer Program from Wharton Executive Education
Master's of Science from Sacred Heart University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Fremont, California, United States Job Level : Mid-senior Designation : Head of People at Coactive AI
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Insights For Selling To Tia

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tia take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tia

Personality Compatibility


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