Étienne Lapierre

Critic
DISC Type : C

Executive Partner at Pavilion

United States

Overview

Etienne Lapierre co-founded Alvéole and leads over 200 people as VP of Client Advocacy, focusing on repurposing unused urban spaces with nature-positive solutions. He drives customer satisfaction and tenant engagement for a certified B Corp, aiming to foster biodiversity and environmental education. He completed an executive development course at McGill University.

Deeply passionate about urban agriculture and beekeeping, Etienne is on a mission to revolutionize city rooftops. His unique background includes a Bachelor of Music in Jazz Performance from McGill University, which highlights a creative foundation for his entrepreneurial ventures. He actively promotes corporate environmental responsibility through Alvéoles work.

Before becoming a leader in urban sustainability, Etienne was a jazz musician who formed a trio with his future Alvéole co-founders.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Urban Beekeeping
Co-founded Alvéole to install thousands of beehives on city rooftops across North America and Europe, connecting communities with nature.
Tenant Engagement
Champions using nature-based amenities to activate properties and enhance tenant experience, seeing it as crucial in the current economic climate.
B Corp Values
Actively promotes Alvéole's B Corp certification, believing that companies with clear environmental values and concrete actions attract the best talent.

Media Appearances

A Sweet Partnership: Round13 Invests $8.1M in Alvéole. Featured in Newswire Canada

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Alvéole closes $8.1 million Series A to help companies meet ESG goals with beekeeping. Featured in BetaKit

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Alvéole launches Aura, an AI‑Powered Nature Intelligence Platform to help real‑estate leaders measure and report on biodiversity and nature risk. Featured in Alvéole – Aura Blog

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Work History

2-2024
Executive Partner at Pavilion
10-2013
Co-Founder - VP Strategic Account Managers at Alvéole

Education

2018 - 2019
Executive Development Course from McGill University - Desautels Faculty of Management
2011 - 2013
Jazz Performance; B.Mus. from McGill University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : N/A Designation : Executive Partner at Pavilion
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Insights For Selling To Étienne

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Étienne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Étienne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Étienne move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Étienne take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Étienne

Personality Compatibility


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