Tiffany VanDeMark in

Tiffany VanDeMark

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Vice President of Business Development at Workhorse Marketing
📍 Charlotte, North Carolina, United States

Tiffany VanDeMark is the Vice President of Business Development at Workhorse Marketing, bringing over 20 years of leadership in health, fitness, and wellness. Her career includes leading Chobanis Olympic debut and supporting over 17 startups. People often describe her as energetic, positive, and a force of nature. She is an alumna of the University of North Carolina at Charlotte.

As a former athlete, Tiffany is a passionate advocate for holistic wellbeing. She is an author and motivational speaker, dedicated to empowering women to share their stories and reclaim their confidence. In her free time, she enjoys paddle boarding with her two dogs, Winston and Wilson.

Unique fact: She is the author of the memoir, "Inside the Ring, " which details her personal journey of empowerment and resilience.

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Experience
19 Years
Current Role
Vice President of Business Development
Job Level
Senior
Location
Charlotte, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tiffany cares about

Health & Wellness
Her 20+ year career has been dedicated to this sector, from marketing at the YMCA and Chobani to founding her own health and wellness consulting company.
Purpose-Driven Marketing
Her current role focuses on strategic marketing for nonprofits and mission-driven organizations, and she speaks passionately about purpose-filled events in her feed.
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Career

Work history

2-2025
Vice President of Business Development
Workhorse Marketing
2-2022 - 2-2025
Senior Director of Marketing
YMCA of Greater Charlotte
10-2016 - 2-2025
Founder, Chief Marketing Executive, Executive Coach, Board Director, Speaker, Author
VanDeMark Partners
3-2019 - 2-2020
Fractional Chief Marketing Officer
Fusionetics
4-2014 - 10-2016
EVP Marketing and Training
Rennova Health
In the press

Media appearances

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Education
Bachelor of Science - BS
University of North Carolina at Charlotte
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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