Tilda Björkman

Critic
DISC Type : C

Marketing Manager at Holmen Board and Paper

Stockholm County, Sweden

Overview

Tilda has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Tilda has no verified topics they care about

Media Appearances

Tilda has no verified media appearances

Work History

8-2021
Marketing Manager at Holmen Board and Paper
8-2013 - 8-2021
Head of Brand Marketing BSH Home Appliances at BSH Home Appliances Group
12-2006 - 8-2013
Nordic Brand Manager Siemens at BSH Bosch and Siemens Home Appliances Group
4-2002 - 11-2006
Brand Manager at Berntson AB
Strategy Consultant at Kabel New Media

Education

1992 - 1996
Master of Science from Umeå Business School
2016 - 2016
Process Management from BSH Academy

More Information

Social Presence :

Prographics :

Exp : 23 Location : Stockholm County, Sweden Job Level : Middle Designation : Marketing Manager at Holmen Board and Paper
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Insights For Selling To Tilda

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tilda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tilda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tilda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tilda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tilda

Personality Compatibility


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