Tim Dignard

Galvanizer
DISC Type : Id

Senior Director, Global Sports Partnerships & Operations at The Coca-Cola Company

Atlanta, Georgia, United States

Overview

Tim Dignard is the Senior Director of Global Sports Partnerships at The Coca-Cola Company, where he leads high-profile collaborations with entities like the Olympics, FIFA, and UEFA. A driven sports marketing professional with a Bachelor of Commerce from Laurentian University, he has a proven track record of executing global partnership strategies.

His professional and personal passions converge around the power of sport for social good. He is a vocal advocate for inclusion and community, dedicating significant effort to fostering partnerships that create a positive impact, particularly with the Special Olympics.

He has been a key figure in managing Coca-Colas historic, nearly 100-year partnership with the Olympic Games.

Personality Overview

Persuader

Self-Assured

People-Oriented

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. They will fight for you if they come to believe in you.

Topics They Care About

Inclusive Sport
He is a passionate advocate for Coca-Cola's founding partnership with the Special Olympics, frequently speaking on the importance of inclusion in sports and communities.
Global Sports Partnerships
His career is defined by managing and activating partnerships with the world's largest sports properties, including the Olympics, FIFA World Cup, and UEFA Champions League.
Purpose-Driven Marketing
Focuses on leveraging major sports collaborations to drive not just brand growth but also meaningful social impact and transformational change.

Media Appearances

Tim has no verified media appearances

Work History

Senior Director, Global Sports Partnerships & Operations at The Coca-Cola Company
Director, Global Sports Partnerships & Operations at The Coca-Cola Company
12-2023
Senior Manager, Global Sponsorships at The Coca-Cola Company
UEFA Champions League Sponsorship Manager at UEFA
7-2014 - 10-2016
Partnership Marketing Manager at International Olympic Committee

Education

2004 - 2008
Honours Bachelor of Commerce from Laurentian University/Université Laurentienne

More Information

Social Presence :

Prographics :

Exp : 4 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Senior Director, Global Sports Partnerships & Operations at The Coca-Cola Company
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Appeal to their sense of self-worth and how they will impact their organization
  • Use words like ‘partner’, ‘together’, ‘impact’ etc.

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tim

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Tim take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tim

Personality Compatibility


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