Tim Farmer

Pioneer
DISC Type : dis

Founder at Clarity First Discovery

Greater Dublin, Ireland

Overview

Tim Farmer is the Founder and CEO of iSquared, a Dublin-based consultancy focused on helping businesses make better decisions by simplifying complex data. He has a distinguished background in market analysis and consumer insight, with senior leadership experience at Nielsen, Ipsos, Qualtrics, and W5. He holds a BSc from the University of Exeter.

Tim values intellectual curiosity and collaboration, seeing them as essential human traits in a world of advancing technology. He actively supports philanthropic causes, including advocating for cancer research to create more survivors.

Unique fact: He once highlighted that a human on a bicycle is the most energy-efficient species on Earth, a finding originally popularized by Steve Jobs.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Data-Driven Decisions
His company, iSquared, is founded on the principle of simplifying complexity to help organizations make smarter, data-backed decisions. This is his core professional focus.
Ethical AI
He speaks publicly about the need for fairness, transparency, and trust in AI systems, emphasizing a human-centered approach to technology.
Fintech & Regtech
As a speaker at the NextGen Payments & RegTech Forum, he is engaged with the challenges and innovations within the financial technology and regulatory sectors.

Media Appearances

Tim has no verified media appearances

Work History

1-2026
Founder at Clarity First Discovery
10-2021 - 11-2024
Managing Director at W5 Powering Customer Experience
12-2019 - 9-2021
Solutions Strategy - Core XM at Qualtrics
11-2018
Founder at iSquared (Intelligent Insight)
1-2015 - 11-2018
Electronic Measurement Business Leader at Ipsos

Education

1990 - 1993
BSc (Hons) from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Dublin, Ireland Job Level : Leadership Designation : Founder at Clarity First Discovery
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tim

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tim move?

  • They are generally fast movers and can take quick decisions
  • Can Tim take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tim

Personality Compatibility


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