Tim Richards

Trailblazer
DISC Type : ID

PreSales Leadership Collective Member at PreSales Leadership Collective

Danville, California, United States

Overview

Tim Richards is a Director of Solutions Engineering at Cisco, leading a team focused on Cloud & AI infrastructure for global clients. With over 20 years in sales engineering, he holds certifications in NVIDIA AI Infrastructure and as a Cloud Digital Leader. Colleagues describe him as diligent, knowledgeable, and responsible.

Outside of his technology career, Tim identifies as a dedicated father, husband, and family man, highlighting the importance of his personal life alongside his professional responsibilities.

Unique fact: Tim began his career as a software engineer but discovered his true passion for sales engineering after a temporary assignment in a pre-sales role.

Personality Overview

Achievement-Oriented

Values Relationships

Persuasive

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They like to keep things under control.

Topics They Care About

Cloud & AI Infrastructure
Leads a team at Cisco specializing in the sale of Cloud and AI infrastructure to global enterprise and service provider customers.
Sales Engineering Leadership
A 20+ year veteran in sales engineering who has grown into a leadership role and is a member of the PreSales Leadership Collective.
Team Building & Hiring
Frequently uses his professional network to recruit talent, publicly endorsing the leaders and teams he works with to attract new hires.

Media Appearances

Tim has no verified media appearances

Work History

6-2025
PreSales Leadership Collective Member at PreSales Leadership Collective
5-2025
Director,Solutions(Sales)Engineering - Cloud&AI Infrastructure. Global Enterprise&Service Provider at Cisco
9-2024 - 5-2025
Sr Manager, Sales Engineering - Cloud & AI Infrastructure - Global Enterprise Segment at Cisco
1-2022 - 9-2024
Sr Manager, Sales Engineering - Cloud Infrastructure and Software - USA & Canada at Cisco
8-2016 - 1-2022
Sr Manager, Sales Engineering - Cloud Infrastructure and Software - West at Cisco

Education

2010 - 2011
Executive Certificate of Excellence from University of California, Berkeley, Haas School of Business
1985 - 1989
BSc(Hons) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 26 Location : Danville, California, United States Job Level : N/A Designation : PreSales Leadership Collective Member at PreSales Leadership Collective
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Insights For Selling To Tim

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tim is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tim

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tim move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tim take some risk or not?

  • They can take risks if necessary.

You And Tim

Personality Compatibility


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